Privacy Policy

We take your privacy seriously, and treat information about you as we would like information about us to be treated.

We don't ask you for any personal details. If we start to provide services which absolutely require us to know about you, then we will make it clear to you what your details will be used for and how your data is protected.

We do, however, have some systems in place to help us to run the site which collect anonymous data, which we describe below.

Who Are We?

We are a small company called The Bike Market Ltd (Company Number 10353652) who run this website from Peterborough in the UK.

You can read more about us here, and we would love to hear any feedback you might have about our site.


What Are Cookies?

A website can ask your browser to store small pieces of data when you visit it. These pieces of data are called "cookies", and they can only be seen by the website that asked for them to be stored.

If your browser has stored cookies at a website's request, then the next time you visit that website the cookies will be sent back to it.

Cookies can be used for many reasons. A cookie might store any preferences you have set between visits to a website. Other cookies can be used to understand how a website is being used, helping to improve it.

Cookies can be removed by you at any time. A quick web search will give you information on how to do this in your particular browser.

Our website uses only the cookies that we describe below:

Google Analytics

This system, provided by Google, uses two cookies (_gid and _ga) to help to track how our site is used.

We use this to understand things like how people found our site in the first place, which pages are being viewed the most and which countries people are using the site in.

All data is anonymised before it is stored, and so details of any particular individual's use of the website cannot be identified, neither by Google nor by us.

If you want to opt out of Google Analytics for all websites you can do so easily by downloading a browser add on developed by Google.

It's a small app which sits in your web browser and blocks Google Analytics from collecting any anonymised information about how you use the site.

Google AdSense

This system, again provided by Google, allows us to show a small advert on our pages. It uses one cookie (_gads) to help track your interests based on the webpages you have visited, and to show you adverts which Google thinks are most relevant to you.

The money we receive from showing these adverts helps to cover the costs of running our website, but we are aware that ads can be annoying and so we keep the number to a minimum.

You can also download a piece of software called an Advert Blocker, which will remove most adverts from every website you visit.

Google also have a setting which lets you turn off personalised AdSense adverts across all sites which use their AdSense service.

We have already opted out of personalised adverts showing on this particular website but it might be handy if you want to minimise the annoyance elsewhere (those adverts which seem to follow you around the internet).

Superbike Loans

Our model pages feature a loans widget from Superbike Loans and their Privacy Policy can be found here.

This widget is served from their website and simply included in our pages at the last minute before you see it in your browser.

The widget asks a few anonymous questions about loan amount, loan term and credit status then optionally sends this information as an anonymous lead to Superbike Loans if you click on the Apply Now button.

It's a simple way of telling how much a bike loan might cost you per month and of handing you over to them anonymously if you want to enquire further.

We Want Your Motorbike

Some model pages feature a form to enter your VRM / registration number for help selling your bike.

This information is passed directly to We Want Your Motorbike's website and is not stored by The Bike Market.


We like to work with you to publish your experience of owning your bike or scooter. This may be via numerous communication channels (such as verbal, email, Facebook, Twitter etc.) but be assured that any personal details you give us will only be used to help publish the most helpful review we can and nothing else.

Questions and Complaints

If you have any questions about our privacy policy or wish to register a complaint please get in touch: